Identity & Branding

“Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.” — Krista Neher

We’re going deep, ya’ll :). Question for you: Who you are as a person and company & how are you showing those around you? 

What a LOADED question. But the fruit of honestly answering it is worth gold. The outcome of braving the process of really uncovering our identity is BLOWING MY MIND. So for this round folks… let’s explore just how incredibly valuable establishing, consistently integrating our identity into all we do truly is.

One of my favorite classes I've ever taken was a communications in business class. What I walked away with from this class solidified on what I already knew was true- I am sharing with others who I am & what I believe, regardless of whether I’m trying to or not, through a variety of behaviors. 

But the real meat of the class was learning how I am communicating & what people perceive from my behavior. The class improved my ability to effectively communicate & share my values & intention with others, whomever and whatever that might be. As a mom, wife & friend, I found it to be so eye opening. As an entrepreneur, it's become more and more important to me. 

I believe that what we stand for & value will be reflected in how we communicate with others & in our day-to-day operations. It can intentionally & unintentionally attract: people, opportunity, drama, discfunction..... So.Many.Things. If you haven’t done the reflective work to establish your values & brand identity, I cannot urge you enough to do it. (LADIES- looking for a specialist to guide you in your brand discovery? Shameless plug: CLICK HERE. Thank me later!:) Need some supportive evidence on the importance of establishing your identity? Why, I’m so glad you asked!:) Check it out:

• This article shares that 82% of consumers want a company’s values to align with their’s, with 31% willing to pay higher price to stay with an aligning company’s brand. 

And DON’T FAKE IT! DIG DEEP- mean it & practice it! Consistently integrating our values- both internally & in our consumer experience- is telling… 

• Companies who actually practice their values see an increased positive work culture & profitability, with half of the turnover rate & employees who actually like coming to work. 

• Companies who utilize consistent branding saw a 20% or more increase in revenue, according to this study.

  
  

So, again, who are you and how do you show it? Defining ourselves so we know what the heck we’re sharing with the people around us is essential to developing our brand. Discovering, embracing & confidently sharing our identity & what we have to offer opens us up to the opportunity to surround ourselves with a community and potential clients whose values align with ours.

I'M CURIOUS! How has your branding development affected you as a professional? Or are you looking into the process? SHARE BELOW!